Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

Stefanie Pieper, the Austrian beauty influencer and makeup artist, has been found dead in a forest in Slovenia, days after she was reported missing. According to Austrian outlet Kronen Zeitung, Pieper ...

Kelley Cours Anderson does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

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Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. I’ve been deeply involved in influencer marketing since 2011, back ...

Influencer marketing can be a challenge for business owners. Working with content creators can be expensive, time-consuming, and—worst of all—risky. It’s not uncommon for marketing teams to shell out ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Domino’s pizza chain is changing its logo – and it’s not afraid of keeping it red, white and blue. The pizza chain has a new box design that doubles down on its decades-old color scheme that evokes ...

Cracker Barrel has cut ties with the marketing firm behind its broadly panned logo change, which drew ire from everyone from President Donald Trump to San Antonio activist investor Sardar Biglari. The ...

Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the consultancy that advised it on a logo change and restaurant overhaul that backfired over the summer, raising ...

Cracker Barrel CBRL-3.00%decrease; red down pointing triangle cut ties with the marketing firm behind the chain’s troubled rebranding campaign, including its new logo and redesigned restaurants. The ...

It looks like electric motorcycle influencer Surronster has landed himself in trouble south of the border, based on an arrest video posted to his social media channels. A heavily edited video posted ...