Nike’s new slogan – "Why Do It?" – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...

Nike is asking Gen-Z a whole new question about sports, one that is just begging to be answered. Just recently, the iconic shoe brand revealed a new slogan: “Why Do It?” augments but doesn’t replace ...

Liv Auckland does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

The Board of Certified Safety Professionals (BCSP) has officially renamed its Safety Management Specialist® (SMS®) certification to the Safety Management Professional (SMP) certification. The change ...

Tesco’s ‘Every little helps’ has been revealed as the UK’s most memorable slogan, according to new data shared exclusively with Marketing Week. It is followed by Nike’s ‘Just Do It’ and McDonald’s ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. While we would all love to live in a world of the “Mad ...

It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.

In presidential politics, campaign slogans are far more than catchy phrases—they're emotional triggers that tap directly into voters' gut instincts. As New York Times columnist Thomas Friedman ...

Sometimes you may need to give your Xbox a Static IP address to solve issues with Strict NAT types. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

L'Oréal Paris’ Global Brand President tells the story behind their iconic slogan and why she wishes it was no longer needed. Created in 1971 by a young female copywriter in the US, the now infamous ...