In this episode of The Sonic Truth, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop’s evolution from an early ...

The 2025 holiday season is going to be an interesting one, shaped by broader macroeconomic conditions, politics, and prices. Regardless of what the news is telling you, creators and influencers are ...

In an era when every election feels like a defining moment, it’s never too early to start shaping the conversations that will define the next one. Traditional measures of success—turnout, conversions, ...

A recent German court ruling found that ChatGPT violated copyright law by training on unlicensed song lyrics. This is merely the latest flashpoint in a much larger tension-filled dynamic: AI is ...

Join Katie for a special year-end holiday finale as she talks with Christa Pitts and Chanda Bell, Co-Founders and Co-CEO’s, The Lumistella Company, about the creation of The Elf on the Shelf, how they ...

Who is the Dr. Squatch mascot? While there’s an abundance of information about the Certified B Corporation, their personal care products, and a bit of founder Jack Haldrup’s backstory on the Dr.

In the eleven years I’ve worked in digital marketing, I’ve never seen the landscape shift more rapidly than it has in the past year. Best practices that worked two months ago may already be obsolete.

David Nelson, co-founder and CEO at Limelight Inc. praises the multifaceted expertise of ad networks in managing the omni-chaos of today’s programmatic space, and offers one critical piece of advice ...

As marketers shift more budget into connected TV (CTV), identity continues to be the biggest success hurdle for the channel. In simple terms, the current focus on measuring household activity using ...

The most important question facing retail media over the next decade isn’t about models, cookies or commerce infrastructure. It’s the far more fundamental issue of who wins the user interface. Because ...

Agentic AI had its first big moment when companies rushed to roll out AI assistants to huge groups of employees. Some teams saw quick wins. Many didn’t, mostly because the data wasn’t ready. Gartner ...

As pressure mounts for marketers to prove what truly moves the needle, a new frontier is emerging inside Marketing Mix Models: creative effectiveness. With performance gaps widening and media signals ...