Level two quality products and services need only satisfy customer expectations. The authors discuss the philosophies of eight quality experts - Crosby, Deming, Feigenbaum, Ishikawa, Juran, Pirsig, …

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Jul 20, 2025 · At its core, service quality is the customer’s perceived difference between the benefits they expect and the benefits they actually receive. Unlike products, services are intangible: you can’t …

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